About
What this site is, who runs it, and how it pays for itself.
What this is
WELL KEPT is a short, opinionated list of grooming and skincare products for men. Each product says what it is for, roughly what it costs, where to buy it, and what it will not do. That last part is the point: most product pages tell you everything a product can do and nothing about where it falls short.
There are four sections, Skin, Sun, Hair and Body, plus short guides that answer the questions people actually ask before they buy something.
Who runs it
Andrin Bättig, based in Switzerland. You can reach me at andrin@wellkeptgrooming.com.
How products get on this list
A product is listed because it does a specific job well, not because a shop pays more for it. Where several shops sell the same product, all of them are listed and you pick. The full method is on the how we choose page.
How it pays for itself
Through affiliate links. If you buy through one of them, I may earn a commission, generally at no additional cost to you. The full explanation is on the disclosure page.