Hydrating Facial Cleanser

Photo: Open Beauty Facts, CC BY-SA 3.0

Our pickCeraVe

Hydrating Facial Cleanser

The default first product. Cleans without stripping, and leaves ceramides behind instead of taking them away.

Just startingDry skinReacts easilyEvery day
approx. $16
Available at 3 shops. Compare them and choose whichever works best for you.
Prices are a guide only, last checked August 2026, and they change often. Amazon prices are never shown here. Always check the price at the shop before buying.Affiliate links. I may earn a commission if you buy, generally at no additional cost to you.

Best for

Anyone coming from bar soap or shower gel, and skin that feels tight and squeaky after washing.

Skip if

Your face is visibly shiny by midday. The foaming version of the same cleanser handles that better.

Why it made the list

It is the cheapest change with the largest effect for most men, and it is stocked almost everywhere, which matters more than it sounds when you need a refill.

What it does

If you are starting from bar soap, this is the change worth making first. Bar soap is a harsher cleanser than a face wash, and stripping the skin can leave it tight and irritated, which some people then read as oily skin. This one cleans without foaming much, which feels wrong the first week and right after that. It is fragrance free, and fragrance is a well known irritant in skincare that adds nothing to how well a cleanser works.

What it will not do

It will not clear acne on its own and it will not fade marks. It is the base of a routine, not a treatment. If your skin is genuinely oily, the foaming version of this cleanser suits you better.

How to use it

Lukewarm water, not hot. A coin sized amount, about twenty seconds, rinse. Twice a day is enough. If your face feels tight and squeaky afterwards, that is not clean, that is stripped, and you are using the wrong product.

Key ingredients

Mild non-foaming surfactants plus ceramides, the fats that hold the skin barrier together. Hyaluronic acid holds water in.

Alternatives

CeraVe Foaming Facial Cleanser, same idea for oily skin.

Researched, not personally testedSelected from published information and product data, not from personal use.Last reviewed August 2026

More in Skin

CeraVe

Foaming Facial Cleanser

Step 1 · morning and night

The same idea as the hydrating one, but it actually foams. For skin that looks shiny by midday.

Just startingOily skinSpotsEvery day
approx. $17View details
CeraVe

PM Facial Moisturizing Lotion

Step 2 · if cream feels heavy

Same job as a cream, much lighter feel. The answer if moisturiser has always made your face look greasy.

Oily skinEvery day
approx. $18View details
approx. $16Where to buy