4 min read · Last reviewed August 2026

The only three products you need to start

A three step routine for men, what each step is for, and why everything else can wait.

Advertising disclosure. The product links in this guide are affiliate links. If you buy through them, I may earn a commission, generally at no additional cost to you.

Almost every skincare guide aimed at men has the same problem: it lists eleven products, and you buy none of them because you do not know where to begin.

There are three steps that matter. Everything else is an addition to those three, and none of the additions do anything if the base is missing. This is the base.

Step 1: a cleanser that is not bar soap

Bar soap is a harsher cleanser than a face wash. Stripping the skin can leave it tight and irritated, and irritated skin is often mistaken for oily skin, which then leads people to wash even harder.

A face cleanser removes the sweat, oil and sunscreen from the day and leaves the rest alone. Twice a day, lukewarm water, about twenty seconds. If your face feels tight and squeaky afterwards, that is not clean, that is stripped, and the product is wrong for you.

Step 2: a moisturiser, even if your skin is oily

This is the step men skip most, usually because it feels like something you are not supposed to need. The job is simple: hold water in the skin so the barrier stays intact. A working barrier is what keeps skin from going red, flaky and reactive.

If your face looks shiny by mid morning, the answer is a lighter texture, not skipping the step. Skin that is dried out tends to feel tight and can end up irritated, and irritated skin is harder to manage than oily skin. Apply it on slightly damp skin within about three minutes of washing, which does more than the choice of product.

Step 3: sunscreen, every morning

If you only ever adopt one habit from this site, make it this one. Sun exposure is a major factor in premature skin ageing, and a broad spectrum sunscreen used properly is one of the few products in this whole category with solid evidence behind it.

The reason most men do not use it is not the price. It is the white cast and the heavy feel. Both are solved problems now, and the fix is picking the right texture rather than forcing yourself through the wrong one. Two fingers worth for face and neck, every morning, last step before you leave.

What can wait

Exfoliating acids, vitamin C, retinol, eye cream, serums. All of them have a case, none of them replace the three steps above, and several of them will irritate skin that has no working barrier yet.

Give the base four weeks. If your skin is calm and you are still curious, add one thing at a time, so you can tell what actually did something.

What this will not do

A three step routine will not clear moderate or severe acne, it will not fade old marks quickly, and it will not change the shape of your face. If you have painful, deep spots, a routine is not the right tool and a doctor is.

What it does is keep the skin you have in decent condition and stop the damage that accumulates quietly for years.

In short

Three products, under five minutes a day, roughly fifty dollars for a supply that lasts months. Start there, run it for a month, and only then decide whether you want more.

The products in this guide

CeraVe

Hydrating Facial Cleanser

Step 1 · morning and night

The default first product. Cleans without stripping, and leaves ceramides behind instead of taking them away.

Just startingDry skinReacts easilyEvery day
approx. $16View details