Hydrating Facial Cleanser
Step 1 · morning and nightThe default first product. Cleans without stripping, and leaves ceramides behind instead of taking them away.

Photo: Open Beauty Facts, CC BY-SA 3.0
The same idea as the hydrating one, but it actually foams. For skin that looks shiny by midday.
Skin that is genuinely oily, and anyone who cannot get used to a cleanser that does not foam.
Your skin already feels tight, red or flaky. Start with the hydrating version and come back in a month.
Same ceramides as the hydrating version, but it foams. That is not a small thing: a cleanser that feels wrong gets abandoned within two weeks.
The version to pick if your face is genuinely oily rather than just irritated. It foams properly, which most men prefer, and still leaves the barrier alone thanks to the same ceramides. The mistake people make here is going harder: scrubbing, hot water, washing three or four times a day. All of that increases oil production rather than reducing it. Twice a day with this is the ceiling, not the starting point.
Too much for dry or reactive skin in winter. And it is still a cleanser, so it does not treat spots.
Lukewarm water, coin sized amount, twenty seconds, rinse. Morning and evening. If your skin starts feeling tight, switch to the hydrating version for a week and go back.
Foaming surfactants plus ceramides and niacinamide. Niacinamide is one of the few ingredients with solid evidence for oil control.
CeraVe Hydrating Facial Cleanser if this turns out to be too much.
The default first product. Cleans without stripping, and leaves ceramides behind instead of taking them away.
A widely recommended everyday moisturiser. Boring, cheap, and the step most men skip.
Same job as a cream, much lighter feel. The answer if moisturiser has always made your face look greasy.
The one active worth adding early if your skin is oily or you get blocked pores. Not daily. Not at the start.